Ennismore and its joint venture partner Accor have officially launched the new ALL Inclusive Collection, bringing together the group’s all-inclusive resorts onto one digital platform.
The collection initially comprises around 30 resorts under brands including Rixos, SO/ and Swissotel, with plans to expand to 50 properties in the next three years including selected Hyde, Mondrian, SLS and Fairmont resort hotels.
Ennismore said that the collection “builds on the success of Rixos – a leader in the all-inclusive market”. Accor entered into a joint venture with the Turkish hotel group in 2017, and the brand now sits within the Ennismore lifestyle division.
Ennismore also said that the “all-inclusive, all-exclusive” concept by Rixos forms the foundations of the ALL Inclusive Collection’s experience pillars, adding that “All aspects of a guest’s stay, from food and drink to activities and entertainment, are included in the price of the booking – a key differentiator from others in the market”.
The collection has its own website at allinclusive-collection.com.
This summer Ennismore unveiled a new paid-for scheme giving members access to discounts on hotels stays and dining, going under the name ‘Dis-loyalty’.
Major hotel brands have been increasingly moving into the luxury all-inclusive market, with Marriott planning to double the company’s presence in the all-inclusive segment to 33 properties by 2025.
In 2021 Wyndham launched another all-inclusive brand in partnership with Playa Hotels and Resorts, a leading owner, operator and developer in Mexico and the Caribbean, going by the name of Alltra (which stands for ‘All-Inclusive Travel for All’).
And last year Melia Hotels International launched a new all-inclusive brand in partnership with global entertainment development company Falcon’s Beyond.
