Ennismore has signed an agreement with ActivumSG Capital Management to bring its SLS brand to Europe.

The brand will debut in Barcelona in the second half of 2024, with a hotel located on the northeast side of the city’s [email protected] district – a former industrial area which has transformed into a hub for innovation, technology and start-ups.

According to Ennismore, the hotel will occupy the last seafront plot in metropolitan Barcelona available for hotel development – a 31,326 sqm development next to the beach and facing the marina.

SLS Barcelona’s 490 guest rooms will have balconies and the hotel’s facilities will include rooftop dining and bars, three swimming pools, a 772 sqm ballroom, a spa and beauty salon, and a wellness and fitness centre.

The hotel will also be within walking distance of the CCIB convention centre and the Museum of Natural Sciences of Barcelona.

Chadi Farhat, SLS brand chief operating officer at Ennismore, said:

“Opening in Barcelona is a massive statement of our ambitions to grow the SLS brand in Europe. SLS Barcelona is in a great location that offers so much to guests. We’re excited at creating the ultimate luxury destination that guests will be torn to leave if they choose to explore the other delights of this great city.”

Saul Goldstein, founder and CEO of ActivumSG, added:

“SLS Barcelona will be a distinctive glamorous lifestyle destination, supported by the powerful reach of the Ennismore and Accor’s distribution network. We couldn’t be happier to have SLS as our operating partner since it’s completely aligned with our vision to fill the gap in the lifestyle hotel market in this major European travel destination. It’s a fantastic result for our hotel strategy of creating great hotels in the best locations as the industry recovers from the pandemic.”

The SLS brand currently comprises seven properties in locations including Miami, Cancun and Dubai, and is set to open a hotel in Puerto Madero, Argentina this month and another property in Scottsdale in 2023.

Hotel review: SLS Cancun

The brand forms part of Accor’s global lifestyle hotel partnership with UK-based developer Ennismore, which was announced in late 2020.

Ennismore will also be opening a property under its The Hoxton brand in Barcelona on April 25.

The Hoxton to open Barcelona property next month

all.accor.com ; ennismore.com