Melia Hotels International has launched a new all-inclusive brand in partnership with global entertainment development company Falcon’s Beyond.
Falcon’s Resorts by Melia will be housed within wider Falcon’s Beyond Destinations, which will be jointly developed by the two firms “in prime leisure markets across the globe”.
The first property under the brand will see two existing Melia hotels in Punta Cana redeveloped as Falcon’s Resort by Melia All Suites Punta Cana.
A multiphase project will transform the Paradisus Grand Cana and The Reserve at Paradisus Palma Real, which currently total 622 rooms between them.
The first phase is expected to open in December, and will involve the enhancement and rebranding of the Paradisus Grand Cana, offering an all-inclusive resort “with multiple high-end bars and restaurants, pools, swim-up suites, a water park, and a kids’ camp”. Phase two will see the rebranding of The Reserve at Paradisus Palma Real next year.
The redeveloped resort will form part of the $350 million Falcon’s Beyond Destination Punta Cana, which will feature a theme park – also expected to open in December – and “a signature retail, dining, and entertainment district currently in development”.
Further ahead the two companies plans to expand the so-called “resortainment hospitality experience” to sites in Tenerife (2024) and Playa Del Carmen (2025).
Commenting on the news vice chairman and CEO of Melia, Gabriel Escarrer, said:
“Our partnership with Falcon’s is a tremendous opportunity to offer a distinctly different vacation experience from our competitors by incorporating immersive and interactive entertainment elements and technologies in the resort experience in ways it has never been done before.
“We are thrilled to debut our first Falcon’s Resort by Melia in Punta Cana, Dominican Republic, an exceptional location where we’ve been operating for over 30 years and have a robust network of resorts and loyal guest base.”
Major hotel brands have been increasingly moving into the luxury all-inclusive market, with Accor launching its All-Inclusive Collection earlier this year, and Marriott planning to double the company’s presence in the all-inclusive segment to 33 properties by 2025.
Wyndham also recently launched another all-inclusive brand in partnership with Playa Hotels and Resorts, a leading owner, operator and developer in Mexico and the Caribbean, going by the name of Alltra (which stands for ‘All-Inclusive Travel for All’).