IHG Hotels and Resorts has debuted its growing Voco brand in the Netherlands, with the opening of Voco The Hague.
The 204-room hotel is located in the city’s Royal Quarter, with a building dating back to 1923 which formerly served as a bank.
Interiors have been inspired by nature, with an atrium “full of greenery”, and a 3D installation of thousands of metal butterflies stretching 143 metres across the hotel’s ceilings.
Botanica Kitchen Bar and Lounge offers an “80 per cent vegetable-based menu”, while other facilities include a garden terrace, fitness centre and Ultramarijn Wonderbar, which turns from daytime coffee shop to underground cocktail bar.
The Voco brand launched in 2018, and has around 20 properties open worldwide so far, with seven of these in the UK in locations including Oxford, Reading, Cardiff and Solihull.
Recent additions include Voco Grand Central Glasgow and Voco Edinburgh Haymarket in Scotland, as well as Voco Strasbourg Centre – The Garden, and Voco The Franklin New York.
Commenting on the opening general manager, Inge van Weert, said:
“This iconic building on the Kneuterdijk has been transformed to be the first Voco hotel in the Netherlands, nodding to the brand’s diverse portfolio of hotels located in new and heritage buildings.
“’Voco’ means ‘to ‘invite’ or call together’, originating from Latin. This is exactly what we hope guests will do at Voco The Hague. From their first cup of coffee in the morning in our butterfly garden, to locals coming for lunch in restaurant Botanica, or ending their day with a cocktail in gastrobar Ultramarijn, we hope to bring people together to enjoy a slice of Voco life.”
