IHG Hotels and Resorts, in partnership with Seraphim Development, has announced the first Voco hotel in South Korea which is scheduled to open in 2023.

Located in Gyeonggi-do province, Voco Pyeongtaek City hotel is located on the Korean Peninsula near a major sea port, which can be easily accessible by sea, by express train and by car. Some nearby attractions include the Pyeongtaek Special Tourism Area and Naeri Cultural Park.

The hotel will offer 280 guestrooms, the only rooftop pool with a 360-degree view of Godeok city and Ansung river, a restaurant, a lounge and bar, a fitness centre, and 1,300 sqm of meeting space.

The Voco brand that launched in 2018, currently has 15 signed and open hotels in the Asia Pacific, including three open properties in Hunter Valley and the Gold Coast in Australia, and Hangzhou in China with further openings set for Singapore, Vietnam, Thailand, South Korea, New Zealand and Saipan.

Commenting on the news, Serena Lim, vice president, development, southeast Asia and Korea, IHG said:

“We are delighted to sign our first Voco hotel in South Korea, adding to our existing portfolio of nine hotels in the country. South Korea is an important market for IHG and a key focus of our expansion plans in southeast Asia and Korea post-pandemic. With the global power of the IHG systems and enterprise delivered by a strong team on the ground, we look to grow in some wonderful city and resort locations across the country.

“We want to grow by working with community partners and it is important that we have the right brands, in the right location with the right owner. It’s fantastic to be working with new partner Seraphim Development on this exciting opportunity to deliver the world-renowned Voco experience for our guests. Contemporary brands really resonate in Korea so we think Korea is a perfect market for Voco and our portfolio of luxury and lifestyle brands.”

Sae Youn Park, project director, Seraphim Development said:

“We are excited to sign our first partnership with IHG Hotels and Resorts and leverage their strong industry experience to bring a fresh, new brand to South Korea. The Voco brand offers a contemporary lifestyle experience that is warm and welcoming. Its distinctive hallmarks of attentive service, comfort, and leisure spaces for guests will bring our vision for this urban destination resort to life.

“I am also confident that IHG’s experience as the official partner operating Army Hotels in the United States makes them well-positioned to cater to the needs of military personnel and their families at Camp Humphreys from a place of deep understanding.”

Voco Pyeongtaek City will be IHG’s 10th hotel in South Korea.