Lufthansa is making a series of additions to its long-haul business class service, including breads made specially for the airline and a new Avionic Aperitif.
The flag carrier said that bread culture had been part of the German UNESCO Intangible Cultural Heritage for ten year, with more than 3,000 different types of bread available in the country.
To celebrate this Lufthansa will offer a new bread created specially for the airline each quarter, starting with an offering by World Baker of the Year 2022 Axel Schmitt. The handmade, additive-free bread is available on flights departing Germany.
The carrier is also introducing a new Avionic Aperitif welcome drink, created by the Ziegler distillery and featuring peach notes and wild meadow herbs.
And Lufthansa said that “for the first time ever” business class passengers would be served a vegetarian amuse-bouche before the first onboard service, with fresh fruit also being added to the dessert menu.
A new snack offering is being introduced “for the small appetite” which will vary depending on the route and time of day, with items including “fresh salty and sweet treats such as tomato and mozzarella skewers or wraps with pastrami”.
Finally from June business class customers will be given a small box of Lindt chocolates as a farewell gift.
Last year the carrier expanded its business class meal pre-selection offering, with passengers able to select from a total of five main dishes between one month and 24 hours before departure.
Commenting on the news Heiko Reitz, chief commercial officer for Lufthansa Airlines, said:
“The entire Lufthansa team is proud to present our new Business Class experience. Our culinary highlights, the celebration of German bread culture and the collaboration with traditional brands such as Ziegler for the new Lufthansa Aperitif Avionic underline the timeless elegance of our brand.
“The other new products that we will soon be introducing in various travel classes are further steps towards our goal of creating a whole new level of excitement for our guests.”
