Accor has announced the launch of a multi-branded All-Inclusive Collection, owing to the success of the Rixos brand.
The hotel group entered into a joint venture with Rixos Hotels in 2016 to develop the all-inclusive segment. Over the last five years Rixos has tripled its network to 24 hotels and over 10,000 rooms in operation, with 26 hotels and more than 14,000 rooms in the pipeline.
This has prompted Accor to expand its all-inclusive offering by including luxury and premium brands Fairmont, Sofitel, Pullman, Swissotel and Movenpick in the collection.
The expansion will be centred in Europe, Middle East Africa, Turkey, Asia and Central America and the Caribbean. It will initially focus on the expansion of Rixos’ footprint of 50 properties in the network and pipeline and will grow to over 100 all-inclusive resorts in the next 5 years.
The collection will provide entertainment, sporting and wellness experiences, along with “diverse and culturally relevant cuisines” led by Carte Blanched, Ennismore’s F&B Concept Lab.
Openings this year include two properties in Doha – Rixos Gulf Hotel Doha and Rixos Qetaifan Doha – which are set to open in time for the FIFA World Cup in Qatar.
The Swissotel Sharm el Sheikh will also open later this year and mark the first non-Rixos branded property in the All-Inclusive Collection. It will feature 1,350 rooms, a water park, multiple dining, beach club and entertainment facilities.
Fettah Tamince, chairman of the board of Rixos Hotels, said:
“I am incredibly proud of the success Rixos has achieved in the five years as part of the Accor portfolio. Together, Accor and Rixos complement each other’s market-leading expertise, and the All-Inclusive Collection is the next step in accelerating their positions in the sector. This new initiative comes at a time when the demand for all-inclusive stays could not be stronger and now is the right time to leverage this positive trajectory. I am excited and pleased to continue my partnership with Accor with this expanded brand portfolio.”
Gaurav Bhushan, CEO Accor Lifestyle and Entertainment, Co-CEO Ennismore, added:
“The post-Covid travel market is witnessing a renewed desire for leisure stays. Accor’s strategic decision to double down on the all-inclusive segment, the fastest growing sector in this market and build upon its success with Rixos, capitalizes on this opportunity. The new luxury and premium All-Inclusive Collection, reinforces our business model while increasing our exposure and value proposition for hotel owners.”