In a joint endeavor to combat climate change and promote environmental stewardship, Millennium Hotels and Resorts MEA and The Storey Group, a renowned consulting firm dedicated to environmental sustainability and social impact, have come together to plant 100,000 trees worldwide over the next five years, to combat climate change and restore ecosystems. This ambitious project seeks to restore 65 hectares of land and capture more than 32,000 kilograms of carbon dioxide annually. Trees will be strategically planted in 16 countries, selected based on optimal planting seasons at each location. Through advanced technology provided by The Storey Group, Millennium Hotels and Resorts MEA will be able to track the carbon impact of each tree, as well as learn about the species, the farmer and its location, which will help to engage employees and customers in the process.

Mr. Fahad Abdulrahim Kazim, CEO of Millennium Hotels & Resorts MEA & Lakhraim Group, said: “We are delighted to work with The Storey Group to help combat climate change across the world. Through our strategic partnership, we are aiming to make a meaningful contribution to global sustainability, leaving a positive legacy for future generations to come. At Millennium Hotels & Resorts MEA, we place a huge emphasis on environmental stewardship, community engagement, and the long-term health of our local and global home, and we have introduced several initiatives in line with these goals.”

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Karen Storey, CEO of The Storey Group, said: “Our partnership with Millennium Hotels and Resorts MEA is a powerful testament to what we can achieve when we align our efforts towards a common goal. Planting 100,000 trees is just the beginning. We are planting seeds of hope and sustainability for generations to come and doing it together.”

“We’re not just planting trees—we’re cultivating a legacy of sustainability that integrates cutting-edge ecological practices into the fabric of our corporate strategy,” added Fahad Masood, COO of The Storey Group. “It’s about nurturing a global environment where nature and business grow harmoniously, creating a lasting impact that resonates well beyond our immediate goals,” he continued.

During COP28 in December 2023, Millennium Hotels & Resorts Global announced its sustainability program, the Green Path Brand Playbook, which has a target of achieving a 27 percent reduction in scope 1, 2, and 3 greenhouse gas emissions by 2030.