Ras Al Khaimah Tourism Development Authority and Oman Ministry of Heritage and Tourism have teamed up for a unified summer travel campaign titled “See Double”. Created in collaboration with OMRAN Group, the campaign invites travellers to discover both locations in a single trip filled with twice the experiences.
This is the first joint promotion from the two tourism authorities. With both locations focusing on the appeal of their nature and adventure-filled experiences, the campaign aligns the goals of the two beautifully by suggesting travellers make the most out of their break by hitting both of the nearby spots during the same trip for double the joy – and to add to the incentive, the promotion is also highlighting a “Kids Go Free” offer available at many of the hotels and attractions in Ras Al Khaimah and Musandam.
Ras Al Khaimah and Musandam are within a 90-minute drive of each other, and both share an easy border crossing as well as a rich, intertwined history and cultural heritage. Some of the key attractions in each destination that are being ormoted in the campaign include:
• 64km of Ras Al Khaimah’s stunning coastline and dolphin spotting in the Arabian Gulf in Musandam
• Jais Flight, the world’s longest zipline on Jebel Jais and the Musandam zipline, the world’s longest over-water zipline
• Suwaidi Pearls – the region’s only working pearl farm – and a traditional Musandam dhow cruise, taking in the sights of the Peninsula’s famous ‘desert fjords’
• Dhayah Fort and Khasab Fort – ancient military forts that date back to the 16th and 17th centuries respectively
• Hiking on Jebel Jais, the UAE’s tallest peak and a safari in Oman’s Hajar mountains
• The exhilarating mountain toboggan ride, Jais Sledder on Jebel Jais, which will offer complimentary tickets to kids aged 12 and under with every adult ticket purchased this summer.
The “See Double” campaign will run from June 15 to September 15, and appears to only be the beginning with cross-promotions between the two destinations.
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H.E Raki Phillips, chief executive officer of Ras Al Khaimah Tourism Development Authority, remarked: “Our See Double campaign with the ministry in collaboration with OMRAN brings together the best of Ras Al Khaimah and the Musandam Governate in one sensational summer promotion. This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with the Sultanate of Oman. It aims to highlight the diverse attractions and experiences available to international travellers in both destinations. Pioneering in the region, the campaign is testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travellers.”
Mr. Haitham Al Ghassani, director general for tourism promotion at Oman Ministry of Heritage and Tourism, commented: “We are excited to unveil our first collaboration with Ras Al Khaimah Tourism Development Authority, which unlocks the outstanding tourism offering that our destinations have to offer families and travellers from all over the world. From adventure and sport to unearthing historic treasures, there is something for everyone in Musandam and Ras Al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”
