The Arora Group has announced plans to reflag Luton Hoo Hotel, Golf and Spa under Accor’s Fairmont brand.
The group acquired the property from Elite Hotels in 2021, and it will now undergo a multi-million pound redevelopment project “over the next few years” prior to taking on the Fairmont branding.
The property is situated in 1,100 acres of land on the border of Hertfordshire and Bedfordshire, and first opened as a luxury hotel in 2007.
Current facilities include 228 rooms, several F&B options including Wernher Restaurant and Adam’s Brasserie, a Championship golf course, and a spa housed within the historic stable courtyard.
The estate is located just south of the town of Luton and its airport, with Luton Airport Parkway station situated around three miles from the property.
The addition of Luton Hoo to the Fairmont portfolio follows last month’s news that The Mere in Cheshire will join the brand next year.
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Fairmont Windsor Park – located on the site of the former Savills Court Hotel and Spa next to Windsor Great Park and also owned by Arora – joined the portfolio at the start of 2022, and Carton House became Fairmont’s first Irish property in 2021.
Commenting on the news Mark Willis, CEO, Fairmont Hotels and Resorts, said:
“There are few hotels in the world with the incredible heritage and grand, elegant estate of Luton Hoo Hotel, Golf and Spa. This is a perfect addition to a collection of hotels that already includes such icons as The Plaza in New York, The Savoy in London, Fairmont Peace Hotel in Shanghai.
“We will be honoured to welcome the Luton Hoo Hotel to the Fairmont family, and are excited to see the property’s transformation unfold over the coming months and years.”
