Hyatt has announced plans to add the first Bulgarian hotels under its recently launched Inclusive Collection.
The existing Black Sea resort properties are expected to join the collection by 2024, following “significant renovations”, and will add nearly 2,000 rooms in destinations including Sunny Beach and the seaside town of Obzor.
They will be reflagged under the Secrets Resorts and Spas, Dreams Resorts and Spas, Breathless Resorts and Spas and Alua Hotels and Resorts brands, which are part of the Apple Leisure Group portfolio, a resort brand management platform which Hyatt acquired in 2021.
Bulgaria will be the third European country to welcome Hyatt’s Inclusive Collection, following Spain and Greece.
Commenting on the news Takuya Aoyama, vice president of development, EAME, Hyatt, said:
“Terra Tour Service [which will manage the properties] and Hyatt have been successfully collaborating since the opening of Hyatt Regency Sofia in 2020.
“We are pleased to work with them on the conversion of these five distinct Black Sea properties and bring the Inclusive Collection to guests, World of Hyatt members and customers.
“We are confident that this new chapter of our relationship will help to further strengthen Bulgaria’s position as a quality holiday destination.”
Major hotel brands have been increasingly moving into the luxury all-inclusive market, with Accor launching its All-Inclusive Collection earlier this year, and Marriott planning to double the company’s presence in the all-inclusive segment to 33 properties by 2025.
Wyndham also recently launched another all-inclusive brand in partnership with Playa Hotels and Resorts, a leading owner, operator and developer in Mexico and the Caribbean, going by the name of Alltra (which stands for ‘All-Inclusive Travel for All’).
And this month Melia Hotels International launched a new all-inclusive brand in partnership with global entertainment development company Falcon’s Beyond.
