LinkedIn, the Microsoft-owned professional networking platform with over 600 million members globally, completes ten years in India.
India is among the platform’s fastest-growing markets outside the United States and has witnessed a member base in the past decade, from 3.4 million in November 2009 to 62 million members now.
The company states that in terms of its user growth, it has nearly doubled in the past four years, making it the leading market outside the US.
When it comes to member engagement on the LinkedIn feed globally, there has been a significant increase, with 27 per cent year-over-year and over 30 billion sessions in the financial year 2019, fuelled by record levels of engagement in the feed content, original content, and growth of video.
As per the company’s research, students and young professionals are the fastest-growing segments for LinkedIn in the Asia Pacific. With more than half the population falling under the age of 25 years and India set to be one of the youngest countries in the world, this segment is expected to be a key focus for LinkedIn in India.
With India amongst the top three startup ecosystems in the world, LinkedIn is also gearing up to support the growth of small businesses with the launch of the new feature ‘Open for Business’ to allow them to showcase their services directly on their profiles.
Ashutosh Gupta, India’s country head, LinkedIn says, “We are excited to celebrate ten strong and successful years of LinkedIn in India, a decade of connecting India’s professionals to diverse opportunities. It has been an exciting journey to see the platform, the member base, and our teams grow from strength to strength.”
Currently, there are more than 500,000 active jobs and 557,000 companies are represented on the platform in India.