British Airways is changing some of the amenities it offers to World Traveller Plus passengers.
From July 1, 2019 the premium economy service will have new amenity kits made from recycled plastic bottles. The kits will contain an eyemask, socks, a pen, toothbrush, toothpaste and lip balm from Scaramouche and Fandango.
A new quilt and cushion will feature the herringbone design also found in First cabins and on the new amenity kits.
In February the airline introduced a revamped dining menu into premium economy, including a third meal option, a “more substantial” second hot meal during the flight, and new dishes.
It also launched a new World Traveller Plus seat last year, which is being fitted to selected B777 aircraft operating from Gatwick. The seat has a 50 per cent larger IFE screen and a six-way adjustable leg, foot and headrest.
The seat will be on BA’s new A350s when they are delivered from July. The aircraft will also feature BA’s new business class product.
Carolina Martinoli, British Airways’ director of brand and customer experience, said: “We’re investing £6.5 billion for our customers and these improvements to World Traveller Plus mark part of that investment.
“The new menus that we introduced in World Traveller Plus earlier this year have been a huge hit with customers and this second phase including the new washbags, quilts and cushions will really add to the comfort of the cabin.”