Pod hotel brand Wom to launch in Tel Aviv

26 Jun 2019 by Jenni Reid
Wom lobby

A new “pod hotel” brand is set to launch in Tel Aviv in August.

Wom will offer single, double and king pods starting at £35 a night.

The first location, Wom Allenby, is scheduled to open with 40 rooms on August 15.

Wom bedroom

The 140-room Wom Neve Tzedek will follow this autumn, also in Tel Aviv.

Pods will have Egyptian cotton sheets, a desk, sink, air conditioning, TV, sound system, storage space and a private safety deposit box.

Bathrooms will be accessed through the hallway and shared between four guests.

Check-in and check-out can be completed via the Wom app, which can also control a room’s light, sound, wifi and TV. The app will also allow guests to book city tours and communicate with staff.

Wom Allenby is located under the new Lighthouse Hotel on Allenby Street, and guests can access its fifth floor restaurant and Haiku Skybar.

Both properties are owned by Israeli hospitality group Brown Hotels, which runs boutique properties in Tel Aviv and Jerusalem.

Tel Aviv is known for its pricey accommodation options. A pod hostel opened in the north of the city earlier this year.

Brown Hotels says it now plans to grow the Wom brand in Israel and Western Europe.

Wom bathroom

The pod hotel concept can be traced to 1970s Tokyo, with compact rooms offering stripped-back accommodation without all of the usual hotel amenities, generally at more affordable prices.

Read our round-up of five of the best pod hotels around the world here.

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