A new “pod hotel” brand is set to launch in Tel Aviv in August.
Wom will offer single, double and king pods starting at £35 a night.
The first location, Wom Allenby, is scheduled to open with 40 rooms on August 15.
The 140-room Wom Neve Tzedek will follow this autumn, also in Tel Aviv.
Pods will have Egyptian cotton sheets, a desk, sink, air conditioning, TV, sound system, storage space and a private safety deposit box.
Bathrooms will be accessed through the hallway and shared between four guests.
Check-in and check-out can be completed via the Wom app, which can also control a room’s light, sound, wifi and TV. The app will also allow guests to book city tours and communicate with staff.
Wom Allenby is located under the new Lighthouse Hotel on Allenby Street, and guests can access its fifth floor restaurant and Haiku Skybar.
Both properties are owned by Israeli hospitality group Brown Hotels, which runs boutique properties in Tel Aviv and Jerusalem.
Tel Aviv is known for its pricey accommodation options. A pod hostel opened in the north of the city earlier this year.
Brown Hotels says it now plans to grow the Wom brand in Israel and Western Europe.