British Airways reinstates Executive Club privileges
Bronze, silver and Gold members can now reserve seats without charge on hand baggage-only fares
British Airways has reinstated some Executive Club privileges as a result of customer feedback.
CEO Alex Cruz says
“Our Executive Club Members are highly valued and in response to their feedback we are reinstating the ability for Bronze, Silver and Gold Executive Club Members to reserve their seat for free on a basic fare. We are also introducing a new option to ‘status freeze’ for anyone on maternity, paternity or adoption leave.”
From June 14 any Bronze*, Silver and Gold Executive Club Members will be able to reserve their seat on a basic fare for free, members who may have paid to select their seat and are due to travel from that date can also receive a refund on the cost of the seat reservation.
Cruz continues: “Our members have told us that they love the basic low cost fare as they’re often travelling for business for a day and don’t want to check in a bag, but we understand they still want to be recognised for their loyalty, so we’ve reintroduced this valuable member benefit.”
In addition, Executive Club Members who travel less as a result of maternity, paternity or adoption leave will now be eligible for a ‘status freeze’ where their membership will be put on hold for a year to avoid losing their statues.
Cruz, said: “A huge number of our customers are parents so we’re extending their benefits for maternity and paternity leave and offering a gift of 1,000 Avios for their new baby. Just because they’re not flying for a while, doesn’t mean their loyalty and new arrival shouldn’t be celebrated and rewarded!”