The Mercure brand is rolling out “BOT”, an instant messaging service that provides guests with information about the local area.

Accessible through Facebook and Messenger, users simply need to geolocate and then ask questions about their surroundings such as “What’s behind the facade of 145 rue Lafayette?” or “Where is the world’s smallest nightclub?”

The “humorous and straight-talking” BOT will then provide users with neighbourhood secrets as well as anecdotes from others’ travel experiences under the “Local Stories” tab.

The real-time service will also ask questions and collect data from each user in order to enhance its knowledge base and improve the experience for future users.

Designed by French advertising agency BETC, the BOT is available from the dedicated Facebook page Mercure the Bot, on Messenger and will soon be relayed through the Mercure Facebook page.