Accor to add first Handwritten Collection property in the US

9 May 2024 by Mark Caswell
Hotel Stratford (image from

Hotel Stratford in San Francisco will join Accor’s Handwritten Collection this summer, marking the first US property for the brand.

The 94-room hotel originally opened in 1910 and is located on Powell Street in the city’s Union Square district.

The property has recently undergone a multi million dollar refurbishment project, and this summer will unveil a new European-style cafe / bar Navé.

Accor launched the Handwritten Collection in January 2023, aimed at independent hotels in the midscale segment.

The brand currently comprises 12 properties in nine countries including Hotel Morris in Sydney, Hotel Shanghai Sheshan Oriental, and Oru Hub Hotel in Tallinn.

The collection sits alongside the group’s luxury Emblem Collection which launched in 2019, and the established upper upscale M Gallery Collection.

Hotel Stratford (image from

Hotel Stratford will be Accor’s third property in San Francisco, joining the Fairmont San Francisco and Fairmont Heritage Place – Ghirardelli Square.

Commenting on the news Abel Castro, chief development officer Accor Americas – Premium, Midscale and Economy, said:

“The arrival of the first Handwritten Collection hotel in the United States underpins our expansion strategy throughout the Americas; to introduce brands and hotels that respond to the needs and wants of travellers today.

“San Francisco is one of the most visited cities in the country and is undergoing strong economic recovery. We are proud to partner with Frame Ventures to add this iconic address to our network, under the quickly expanding Handwritten Collection – a brand that responds to the desire of travelers seeking one-of-a-kind experiences.

“We know that Handwritten Collection will resonate both with domestic and international guests in the United States and look forward to debuting the brand’s first address here.”

For our feature looking at infrastructure investment and new social initiatives in San Francisco (published in 2022), see:

I found my heart in San Francisco

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