Marriott International has announced plans to open the first Greek property under its JW Marriott brand.

JW Marriott Crete Resort & Spa is expected to open in 2025, and will be situated along Marathi Beach in the outskirts of the town of Chania.

Marathi Beach is located 15 minutes’ drive from Chania International Airport, and around two hours from the larger Heraklion International Airport.

Features will include 160 rooms, suites and villas, five F&B options including a traditional Cretan restaurant and a beach dining venue, multiple swimming pools, a fitness centre, spa and beach club.

In 2022 IHG Hotels and Resorts announced plans to open an Intercontinental property overlooking Crete’s Mirabello Bay. The hotel had been scheduled to open in 2023, but as yet it is not taking reservations.

IHG to debut Intercontinental brand in Crete

Commenting on the news Jerome Briet, chief development officer, Europe, Middle East and Africa, Marriott International, said:

“Greece remains as one of the most attractive destinations for today’s global traveller, and the signing of JW Marriott Crete Resort & Spa reflects the continued demand we are seeing for luxury accommodation across the country.

“We look forward to working with Vasilakis SA and SWOT Hospitality to introduce the brand’s legacy of extraordinary hospitality, thoughtful design, and enriching well-being experiences to the island destination of Crete.”