Qantas subsidiary Jetstar has unveiled its first new uniforms since the carrier launched its first flights back in 2004.
The new range has been created by Australian fashion designer Genevieve Smart, and will be worn by more than 5,000 frontline staff in Australia, Japan, New Zealand and Singapore.
The carrier’s pilot uniforms have switched from the traditional black to blue, and include new epaulettes and the option of a neck scarf.
Meanwhile cabin crew and ground staff uniforms feature a new “softer orange complemented by blue”, which Jetstar said had been inspired “by the sunset as seen through an aircraft window”.
Options include linen-look blazers in blue and orange, alongside a shirt dress, tailored skirts, tapered fit trousers, slimline ties and belts with stripe detailing.
Jetstar said that the new uniforms – which will be introduced later this year – had been designed “to radiate a holiday vibe while retaining a professional edge”.
The low-cost carrier celebrates the 20th anniversary of its first domestic services in May this year, and has flown more than 350 million customers across its domestic and international network since its inception.
In November the airline announced plans to invest in a multi-million-dollar upgrade of its existing Boeing 787-8 Dreamliner fleet, with an overhaul of the aircrafts’ economy and business class seating, and the addition of inflight connectivity.
Commenting on the news Jetstar’s Group CEO, Stephanie Tully, said:
“We’ve listened to our people and together wanted to create a uniform that reflects how far we have come as we move into our third decade of operation.
“With the help of Genevieve Smart, the newly designed collection caters to everyone and gives our crew more freedom to choose what they would like to wear.
“Sustainability has been an important part of the process, including ensuring that Jetstar’s current uniforms are repurposed into new products.
“Our new look uniform comes as we celebrate our 20th birthday in May and adds to our investment in new aircraft, new routes, and new cabins for our international widebody fleet to help customers fly to more places more often for less.”
