Aerolineas Argentinas has unveiled new uniforms for its ground and cabin crews, stating that “The modern world calls for a modern uniform”.
Two Argentianian designers were responsible for the new uniforms, with Benito Fernandez creating the clothing and Ricky Sarkany designing the footwear.
The state-owned flag carrier said that the uniforms – its first new designs in 13 years – had been designed according to three pillars: Brand identity, Comfort, and Convenience/Modernity.
To this end a light blue (Pantone 3005) has been used alongside dark blue and white to reflect both the airline’s brand and the colours of Argentina, and new branded trainers have been introduced for comfort.
Spandex was also used to increase comfort compared to the previous “rigid fabrics”, and in an “egalitarian” move trousers have been introduced for both male and female employees.
Aerolineas Argentinas said that it had carried out a satisfaction survey among staff, with 70 per cent stating that a uniform change “would allow them a greater feeling of comfort and convenience when performing their tasks”.
The carrier said that it had reduced the number of pieces available under the new range from nine to six in an attempt to be more sustainable, and ranking stripes have been replaced by pins to reduce costs and the use of materials.
The airline said that the new designs had seen it “go in the same direction” as fellow SkyTeam legacy carriers KLM, Iberia and Avianca.
Commenting on the new uniforms Pablo Ceriani, president of Aerolineas Argentinas, said (quote translated from the original):
“This uniform reflects what we want to be and what we are: on the one hand, a modern airline that adapts to social changes and new ways of flying, without losing the classic elegance that characterises Aerolineas Argentinas.
“In some way, it represents exactly this moment of the company, in which changes have been made that have allowed us to grow without losing our essence.”
What do you think of the new designs? Leave your comments below.
