Brussels Airlines has unveiled new uniforms for its 2,600 cabin, cockpit and ground operation staff.
The new range has been designed by Gabrielle Szwarcenberg of the Royal Academy of Fine Arts Antwerp, and has been inspired by uniforms of the 1960s, with options including turtleneck tops and the A-line dress.
A colour scheme of navy blue with champagne-coloured details was chosen to align with the carrier’s new brand identity which was unveiled in 2021.
The new uniforms will be introduced from the start of March, and include unisex pieces, and trainers as an alternative alongside vegan-leather shoes, from brands including Atelier Content and Ambiorix.
Brussels Airlines also highlighted the sustainable credentials of the uniforms, with materials including BCI-certified cotton, mulesing free wool for animal welfare, and leather made from cacti and grapes.
Old uniforms will be collected and given a second life, with more details set to be announced.
To coincide with the new range the carrier has updated its uniform policy to make it more inclusive.
Rules on hair, make up and jewellery are now the same for men and women, and tattoos can now be shown “as they comply with certain rules, such as the position, the size and what it represents”.
Commenting on the news Gabrielle Szwarcenberg said:
“I wanted the design to be elegant and sophisticated, while prioritizing the staff’s performance and comfort. That’s why we introduce items like turtlenecks or sneakers, to make everyone comfortable.
“Throughout the design, you’ll also find subtle references to Belgian icons, such as the Atomium on the scarfs and on the inner lining of the blazers. I really hope the staff enjoys wearing the uniform as much as I enjoyed creating it.”
Several airlines have unveiled new uniforms in recent months, including Thai Airways, AEGEAN, Aerolineas Argentinas and Air India.
