UAE-based hotel management company, Rotana, has said that it will aim to reach 120 operating hotels spanning across 28,000 keys by 2030.

Saudi Arabia and Egypt will be the key markets for the group as it expands its footprint in the region.

Rotana added that it plans on developing seven new hotels in Saudi Arabia, including five new properties in Riyadh and one in Al Baha, under the Edge by Rotana brand, thereby tripling the number of rooms it currently offers in the kingdom to 6,000 over the next four years.

“These new properties will be located in the cities of Riyadh, Madinah and Al Baha and will include a mix of hotels and serviced apartments,” said Makram El Zyr, corporate vice president of Development at Rotana.

In Egypt, Rotana is gearing up to launch the luxury resort of Luxor Rotana in 2025 as well as five new hotels in the pipeline across Cairo and the North Coast.

Luxor Rotana will feature 319 rooms and suites, several food and beverage options, and have a number of recreational facilities too. In Cairo, Rotana is working on the opening of White Palace Rotana Resort which overlooks the pyramids. The five-star resort will offer 353 rooms and suites, two speciality restaurants, and 11 meeting rooms too.

Rotana is celebrating its 30th anniversary this year and will be highlighting its six brands at the Arabian Travel Market 2023 edition which began today in Dubai.

At last year’s ATM it launched its Edge by Rotana brand. Since then, it has opened three Edge by Rotana-managed hotels in the UAE – Arabian Park and Park Apartments in November 2022 and Damac Hills 2 in February 2023.

Rotana currently operates 73 hotels in the Middle East, Africa, Eastern Europe and Türkiye, hosting more than six million guests per year. It includes 10,012 keys across 36 hotels in the UAE alone.

“The hospitality industry has seen tremendous results in the last year and we are positive the momentum will continue building in the region. Leveraging our keen understanding of the market, we remain committed to continue expanding our footprint and providing our guests with the highest levels of comfort, luxury, and personalised service that Rotana is known for,” said Guy Hutchinson, president and CEO of Rotana.