Hyatt has announced plans to purchase London-based Mr and Mrs Smith for £53 million.
The platform launched in 2003 and currently offers direct booking access to a collection of over 1,500 boutique and luxury hotels worldwide, with more than one million members.
Hyatt plans to integrate direct booking access to Mr and Mrs Smith properties through its website and World of Hyatt app.
The group also said that it was “exploring ways to enable World of Hyatt members to earn and redeem points across eligible hotels in the Mr and Mrs Smith collection”.
Mr and Mrs Smith has an existing agreement with IHG Hotels and Resorts, with IHG One Rewards members able to earn and redeem points at properties within the collection.
It has not been confirmed what will happen to this agreement, but it seems likely that it will end following the closing of the Hyatt deal, which is anticipated for the second quarter of this year.
The agreement follows Hyatt’s recent acquisition of Dream Hotel Group, as well as last year’s “exclusive collaboration agreement” with the family-run Lindner Hotels.
Commenting on the news Mark Vondrasek, chief commercial officer, Hyatt, said:
“We are excited by this planned acquisition and to explore bringing guests and World of Hyatt members even more global luxury offerings across hundreds of geographies – including over 20 countries where there are currently no Hyatt hotels such as Fiji, Croatia, Iceland and Anguilla.
“Founders Tamara and James Lohan alongside their impressive team have built the ultimate global direct booking collection of truly unique stay experiences including rooms located in treehouses, within caves, and underwater suites.
“Importantly, we see a lot of synergy between our collective ethos of care, and we look forward to working together to bring our shared focus to new, memorable stay experiences for guests and World of Hyatt members – and introduce new guests to Hyatt hotels around the world.”
