Iberia has unveiled uniforms which will be worn by around 7,000 crew and ground staff from next month.
Staff at the carrier’s Madrid hub will be the first to sport the Teresa Helbig-designed uniforms, before they are rolled out worldwide.
Iberia said that the new uniforms represented the culmination of a rebranding process which started way back in 2013, with the unveiling of a new logo and aircraft livery.
The carrier said that the designs had been based around the colours of navy blue and fawn, alongside the airline’s signature red and yellow.
Iberia said that the navy blue embodied “balance and professionalism”, while the fawn shade of the blouses and shirts “represents authenticity and neutrality, and complements the mosaic of tones like a second skin”.
Red is incorporated in the trims and ties and embodies “passion, dedication and vitality”, while “the knitwear is solid red for easy identification of flight attendants, supervisors, and duty managers”.
In a press release the carrier said that Helbig’s uniforms were “based on classic tailoring within Iberia’s long-standing tradition while creating a very up-to-date, serene, and versatile wardrobe that combines pragmatism with fashion appeal for both flight crews and ground staff”.
The collection includes twenty garments, from dresses, skirts, trousers and coats, to scarves, ties, bags and gloves.
Design features include Grosgrain ribbons, red and yellow details and gold zippers on dresses, while bags have been inspired “by a Chanel classic”.
Other garments include “a very fashionable and functional sports shoe”, and a feather gilet as an alternative to the men’s coat.
Commenting on the launch Helbig said:
“We have created this proposal out of emotion, because flying and designing are very similar: both try to materialise dreams.
“We did not conceive of these pieces as mere uniforms, but as garments that, in addition to being comfortable and functional, are flattering, and can maintain their style and elegance over the years.”
Helbig is the first woman to create uniforms for Iberia, and joins past designers including Pedro Rodríguez, Manuel Pertegaz, Elio Bernhayer, Alfredo Caral and Adolfo Domínguez.
Iberia said that the new uniforms would debut “in the air” in June, to coincide with a new inflight food service offering.
