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Iberia unveils new branding

15 Oct 2013 by Mark Caswell

Iberia has unveiled its new brand image and logo, which will be rolled out across the airline from the end of November.

The new branding features the familiar red and orange colours of the previous logo, with the carrier's IB IATA code letters transformed into a more stylised tailfin shape.

Unveiling the new image, BA's sister carrier released the following explanation of the changes:

"Taking its inspiration from Spanish culture and its influence in the world, the new image is intended to convey an expressive, life-affirming and up-to-date message, reflecting the profound changes underway at Iberia.

"The red and yellow of the Spanish flag remain prominent, with a starring role for red as [the] symbol of Spain’s vitality, expressiveness, and art, and of the Spanish character. The design of the company’s IB code letters denotes agility, liveliness, and comfort."

The new designs will be rolled out across the airline over the next few months, with the first aircraft featuring the new livery (the carrier's fifth Airbus A330) being unveiled in mid-November.

According to the carrier "Iberia’s new image both symbolises and contributes its own momentum to the transformation plan, which aims at reshaping the company into a strong, modern, competitive and trend-setting airline. The launch of the new logo and livery is timed to coincide with the first fruits of these efforts."

iberia.com

Mark Caswell

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