Hilton debuts Conrad brand in Italy

20 Apr 2022 by Mark Caswell
Conrad Chia Laguna Sardinia

Hilton has added its first Italian hotel under the luxury Conrad Hotels and Resorts brand, located on the island of Sardinia.

Conrad Chia Laguna Sardinia is a reflagging of an existing 107-room property situated between Monte Cogoni and Dune di Campana beaches, and overlooking Chia Bay.

As reported last year, the hotel has undergone renovation works to bring it in line with the Conrad offering, and features guest rooms split into two areas for families and couples, with dedicated swimming pools, and a Conrad Spa with rooftop solarium.

Conrad Chia Laguna Sardinia

There are two restaurants – La Terrazza serving Mediterranean and international dishes, and Sa Mesa offering “local specialities with a contemporary twist”.

The hotel’s lobby features elements of Sardinian culture, including wall coverings of traditional Sardinian fabrics, and furniture decorated with ropes, representing the destination’s nautical roots.

The rebranding follows the similar addition of the Baia di Chia Resort Sardinia under Hilton’s Curio portfolio last year, as part of an agreement with Italian Hospitality Collection.

Hilton currently operates over 40 Conrad properties across five continents, with forthcoming hotels including the Conrad Los Angeles.

Conrad Los Angeles set for June opening

Recently opened properties under the brand include the Conrad Tulum Riviera Maya and Conrad Shanghai.

Commenting on the news Simon Vincent, executive vice president and president, EMEA, Hilton, said:

“Conrad Chia Laguna Sardinia is a stunning addition to our luxury portfolio in Europe – and Hilton’s third hotel on the island. Sardinia’s natural beauty makes it a desirable destination for discerning luxury travellers, and we’re thrilled to partner with Italian Hospitality Collection once again to introduce the hotel to Hilton’s guests from around the world.

“With more than ten new hotels poised to join our Italian portfolio this year in locations including Rome, Padua and Venice, we continue to see considerable growth momentum in Italy, demonstrating the strength and resilience of Hilton’s brands in a dynamic market.”

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