Virgin Australia has revamped its onboard and lounge menus, including new partnerships with Betty’s Burgers and Boost Juice.
Guests visiting the carrier’s Melbourne, Sydney and Brisbane lounges on Thursdays and Fridays can now enjoy dishes including Betty’s Truffle Cheeseburger and Betty’s Crispy Popcorn Chicken.
Meanwhile inflight Virgin Australia customers can now order fresh juices and snacks from Boost Juice, as part of the buy-on-board economy menu.
The range include “Getaway” and “Tropical Landing” juices, as well as snacks including Boost Chickpea Lime and Chilli Crisps, and the firm’s Smoothie Bites bars in Mornin’ Mango and Pineapple Berry Sunrise flavours.
The airline has also introduced a so-called new “Kids’ Reverse Menu”, where the dessert is served before the main course (although in reality the meal deal is served all at once so customers can choose which order to eat it in).
Commenting on the news Virgin Australia Group chief customer and digital officer, Paul Jones, said:
“Betty’s Burgers and Boost Juice are such vibrant and energetic brands with an awesome range of products that Australians already love, and we are so proud to welcome them to the Virgin Australia family.
“We are incredibly focussed on delivering great experiences our guests love and these partnerships are a testament to the value and commitment Virgin Australia is bringing to every step of the journey.
“From airfare pricing, to rewards through Velocity Frequent Flyer, and great travel experiences in our lounges and on board our flights, we are really turning the historic airline customer offering on its head to bring something new, fresh and vibrant to the market.”
In other news, Virgin Australia says it will reopen its invitation-only ‘Beyond’ lounges (formerly known as The Club) at Melbourne, Sydney and Brisbane this week. Qantas offers a similar invitation-only product known as The Chairman’s Lounge for its most elite customers.