Marriott International, Inc. today announced it has signed an agreement with wasl Hospitality & Leisure LLC, a subsidiary of wasl Asset Management Group, to bring the W Hotels Worldwide brand to Dubai’s Jumeirah Beach coastline.

Expected to welcome its first guests in 2022, W Dubai – Mina Seyahi is set to become an “iconic addition to Dubai’s skyline and a new buzzing, urban escape in the cosmopolitan city”, according to Marriott.

“We are seeing increasing demand for luxury lifestyle brands in Dubai, and with its mix of culture and high-energy lifestyle, the emirate is the perfect destination for the trend-setting W Hotels brand,” added Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International.

The 31-storey W Dubai – Mina Seyahi, located near leisure destinations such as Dubai Marina and JBR Walk, is expected to feature 318 guestrooms, including 26 suites and an Extreme WOW Suite (W’s take on a Presidential Suite). The W Lounge (the brand’s signature take on the hotel lobby) is anticipated to draw inspiration from a Middle Eastern gathering place and will be a dynamic and lively space, where guests can mix and mingle over crafted cocktails and light bites.

Anticipated plans include a new sunset destination experience by the pool overlooking the sMina Seyahi bay, as well as a signature outlet on the 31st floor, with unsurpassed views of The Palm Jumeirah.

FUEL, the W brand’s high-energy, social take on wellness that allows guests to focus on mind and body, will be at the heart of the BAR-B spa, which is expected to feature three treatment rooms and a beauty bar. The FIT Fitness Centre will see UK-born 1Rebel, the ultimate sport-luxe fitness experience, make its debut in the UAE, with a 2500-square-metre, dual-storey studio in the hotel.

whotels.com