Hollywood heavyweights Zac Efron and Jessica Alba are fronting Dubai Tourism’s new advertising campaign.

They star in a Dubai Presents – a promotion inspired by the Spy Action movie genre, filmed by award-winning director Craig Gillespie of recent Cruella fame.

It takes a highly stylised movie trailer approach to create engaging content, backdropped by some of Dubai’s most iconic landmarks and unique hidden locations.

“Dubai Presents builds on the successes of our most prominent brand campaigns and marks the next evolution in our marketing strategy as we continue to innovate our platform that not only highlights the city’s iconic locations, enviable lifestyle and infrastructure, but also celebrates Dubai’s appeal as a hub for creative talent in cinema, music, art and design,” said Dubai Tourism CEO Issam Kazim.

After filming the advert, Alba said: “Dubai has so much to offer – from beautiful locations to the amazing food and an energy to match, I loved every part of it.”

Efron added: “The desert was particularly special to me; such a peaceful and calm landscape and unlike anything I had ever seen. The people of Dubai were incredibly warm and hospitable and invited me to enjoy the culture by their side. I love the idea of discovery and exploration and Dubai did not disappoint.”