Design-oriented hotel brand The Hoxton has debuted in Italy with a property in Rome.
Located in the upmarket neighbourhood of Parioli, the hotel occupies a 1970s building, with 192 rooms spread over seven floors. UK-based development firm Ennismore, has worked with Fettle Design to renovate the building, taking into account the existing building’s original features and sourcing Italian antique and vintage furniture throughout Italy and Europe.
The building’s dusty pink façade has been retained, while interiors include a 70s modernist space with a ground floor featuring a large open lobby with natural light, a curved coffee bar and café, and a shaded outdoor terrace.
Design features include local marbles and terrazzos on table tops and bar fronts, wall panelling, vintage Italian lighting and timber floors. The hotel also has a gallery in the lobby area where it will celebrate local talent, with exhibitions rotating several times per year – illustrator Michele Marconi’s work will be showcased first, with his illustrations also appearing on the hotel’s key cards.
Rooms come in six sizes – from ‘shoebox’ to ‘biggy’ – and draw inspiration from the nostalgic design of classic Italian cinema. Features include rich timber wall panelling, bespoke statement headboards, rustic parquet floors, lacquered timbers and local stones, while bathrooms feature bright colours as a nod to mid-century Italian design. The larger rooms also include Murano glass chandeliers salvaged from the building, while guests in the ‘Roomy Terrace’ category have a sun terrace with garden furniture. The books in the rooms have been curated by art gallery Maxxi and local retainer bookdealer.it.
The hotel’s café and aperitivo bar Cugino is run in collaboration with local restaurant and micro-bakery Marigold. During the day, Cugino serves pastries, breakfast, brunch and lunch, and transforms into a cocktail spot in the evenings, with a cocktail menu curated by Simone de Luca (previously of Soho House).
There is also a dedicated meeting and events space with five rooms of varying size centred around a communal pantry kitchen. Each room features timber floors, bold statement rugs and vintage Italian accents.
To celebrate its launch, the hotel is offering Roman residents the chance to stay in the hotel for €50 per night (on June 13, 14, 15), with all money raised going to Binario 95, a social hub and shelter for the homeless in Rome.
The hotels now have a flexible check-in/check-out policy which allows guests who book 72 hours in advance to select any arrival and departure time.
The Hoxton, Rome is the brand’s tenth hotel, with locations in London (Shoreditch, Holborn and Southwark), Paris, Amsterdam, New York, Portland, Chicago and Los Angeles.
