Rosewood Hotels and Resorts, a luxury hospitality company that manages 28 properties worldwide, has outlined a new plan to recover from the coronavirus pandemic.
Rosewood says it has begun reopening its properties worldwide with new health and safety protocols and experiences like staycations that cater to the current climate.
“Following an undeniably difficult time, we are thrilled to have begun progressively reopening our properties across the globe and resuming operations at the high standards of safety and service that our guests have come to expect,” said Sonia Cheng, chief executive officer of Rosewood Hotel Group.
“We are already several months into navigating the “new normal,” and are buoyed by the quick recovery our properties in China have experienced in just a few months. As travel begins to resume globally, now more than ever we are embracing our guiding A Sense of Place philosophy to provide guests with the continued opportunity for transformative travel that embraces the sensibilities of our destinations,” she added.
The hotel brand is rolling out an enhanced health and safety programme called commitment to care. As part of the programme, the hotel is increasing cleaning and disinfection throughout its hotels, providing guests with specialised care kits which include face masks, disinfectant wipes and hand sanitiser, introduces “health and safety ambassadors” and more.
Its latest campaigns have focused on domestic travel and local staycations. It says this has resulted in a
“significant increase” in food and beverage business across key properties in Asia.
Staycation package Summer at Rosewood is intended to offer residents “a seamless and carefree mini-escape”. At Rosewood Hong Kong, the Summer at Rosewood package offers activities for both parents and kids, ranging from sailing classes with the Royal Hong Kong Yacht Club to cheese and wine pairing tutorials led by the hotel’s resident sommelier, as well as “exclusive experiences” with luxury brands including Cartier and Christie’s.
Available across thirteen Rosewood properties in the United States, Caribbean, Middle East and Mexico, the Family Time package offers its own selection of activities and benefits, these designed with children in mind, from kid-friendly welcome amenities and experiences to complimentary meals for those aged twelve and under.
Suite and Villa Sojourn, built in response to the uptick in requests for more privatised stays this summer according to Rosewood, provides guests with a “selection of exclusive benefits” designed to offer an “even more personalised experience” in one of the collection’s suites, villas or residences.
Promoting the benefits of health and wellness, Rosewood Reset incorporates “culturally inspired” spa experiences. Asaya Hong Kong, the brand’s holistic integrative wellness destination, offers local members and day guests programmes like physical therapies and sessions with dedicated health coaches. Lastly, More Rosewood returns for the summer 2020 season to offer a complimentary night of “accommodations for qualifying stays”.
The hotel company has 19 properties under development worldwide. Rosewood recently announced the addition of the Le Guanahani resort on St. Barth in the French West Indies, scheduled to reopen under the Rosewood flag in 2021.