Collinson, a global travel experience and loyalty brand, has announced the launch of Collinson Airport Alliance — a first-of-its-kind industry initiative that aims to bring together service providers from across the airport ecosystem to enhance customer experience.

Collinson’s expansive travel portfolio includes loyalty earnings, redemptions and solutions; priority experiences; insurance and assistance.

Start-ups, scale-ups and long-standing airport businesses worldwide will form a part of this alliance. Using this Collinson platform, partners get access to the unified interfaces and API standards, to create new propositions, bring them faster to market and make them accessible to target travellers.

Additionally, Collinson’s proprietary data and analytics tools will offer alliance partners a detailed insight on traveller behaviour, opportunities; and user-friendly tools to strike a connection with  travellers.

Collinson Airport Alliance is expected to give a significant boost to non-aeronautical revenue opportunities for airports and airport businesses.

Commenting on this initiative, Mignon Buckingham, corporate strategy officer at Collinson says,   “The Collinson Airport Alliance drives growth and stronger revenue performance by enabling start-ups, scale-ups and long-standing airport businesses to plug into our expansive network of partners, leading technology, and 30 years of customer engagement expertise.

“There are a lot of creative start-ups out there, with some great ideas on how to improve the airport experience. With Collinson’s global reach, resources, technical standards and platforms, we see the alliance as an invaluable partner in supporting these companies on their growth journeys.”