A recent survey by YouGov found that 68 per cent of the British public would welcome the presence of AI at the airport.

Carried out on behalf of inflight entertainment and passenger engagement company Spafax, the survey asked 2,110 people for their wishlist for a “lounge of the future”.

Findings showed a disparity between what young and old want. While 27 per cent of all respondents would not like artificial intelligence to assist them with anything for their trip, over 55s were most resistant to AI in airports, with 33 per cent saying they would not like it to assist them.  In contrast, only 17 per cent of 18-24-year-olds didn’t want help from AI.

Of those asked, 37 per cent aged 18 to 34 would play augmented reality (AR) board games with other passengers but only 9 per cent of those 55 and over would. Other findings included:

  • 17 per cent of 18-24-year-olds would like to try on hologram clothes at an airport, while only 6 per cent of 55 and overs would.
  • 36 per cent of women would choose a virtual reality (VR) preview of tourist attractions at their destination, along with the opportunity to pre-book tickets once they’d browsed

Charles Vine, head of brand alliances at Spafax said: “We commissioned this research to find out what the British public actually wants out of their airport and airport lounge experiences. Airport lounges in particular are evolving from faceless waiting rooms with chairs and a coffee machine to being providers of an experience in their own right. The results send a clear message to us that people want the introduction of technology, but only in a way that enhances their trip, entertains or is enjoyable.”