Hong Kong Airlines has partnered with four local artists to launch a new amenity kit series that showcases the city’s culture.
The set of four amenity kits features designs and styles that encapsulate iconic features of Hong Kong such as trams, bubble tea, Chinese calligraphy and skyscrapers. Each kit comes in a decorative reusable bag which includes an eye mask, a pair of cotton socks, along with L’occitane’s shea butter ultra-rich lip balm, a hand cream and earplugs. These items all bear special designs that highlight Hong Kong’s vibrant culture.
Speaking on the sidelines of a launch event in Hong Kong for the amenity kits yesterday, Hong Kong Airlines’ acting director of service delivery Chris Birt said that the airline is proud to promote Hong Kong art and culture globally.
“We have had to think much more internationally, but at the same time not lose the fact that we are a Hong Kong airline,” he said.
He added: “It’s a challenge to get something that isn’t cliché but still represents Hong Kong.”
The new kits are currently being offered to business class passengers on long-haul flights between Hong Kong and North America, including Vancouver, Los Angeles and San Francisco.
Passengers can now collect kits from local artists such as Lock Lai, founder of TinBot; font creator Li Han Kong Kai; tattoo artist Lily Cash; and illustrator Jane Lee. The four kits will be rotated on a quarterly basis inflight.
The new amenity kits are not the only perks Hong Kong Airlines has rolled out for business class passengers this year. In March, the airline introduced a new business class menu that is available exclusively to passengers travelling on flights departing Los Angeles.
Additional reporting by Michael Allen