Intercontinental Hotels Group (IHG) has released new design prototypes for its Holiday Inn, Staybridge Suites and Candlewood Suites brands.
At a conference in Las Vegas this week, IHG said new “flexible solutions” would be incorporated into its new and renovated Holiday Inn hotels.
It will see the budget brand get new open public spaces with working areas, restaurant and bar concepts tailored to these open-plan zones, adaptable meeting rooms, more power points in bedrooms and a ‘Welcome Nook’ providing multi-functional storage, building on the H4 designs it released in 2017.
Extended-stay brands Staybridge Suites and Candlewood Suites will get new exteriors with front porches to create a welcoming feel, public areas with shared workspaces, social areas, breakfast spaces that can be converted into a lounge area, and new suites with more distinct zones for working, relaxing and sleeping.
Candlewood Suites, which has properties in the US, Canada and Mexico, will also get a new logo.
Rethinking hotel lobbies to incorporate more social space and working areas is an industry-wide trend, as hotels try to persuade their guests to spend more money in-house and emulate the success of co-working space brands.
Heather Balsley, IHG’s Senior Vice President, Global Marketing Mainstream Brands, commented: “We are continually evolving and investing in our brands, and at the centre of our latest enhancements sits extensive customer research and close collaboration with our owners.
“This is crucial to delivering brand experiences that fit the ever-evolving needs of mainstream travellers and drive performance for our hotel owners. As these new prototypes start rolling out across the market, we know they will take guest satisfaction and brand strength to the next level.”
IHG also announced a new upmarket extended-stay brand called Atwell Suites this week.
