Alitalia has unveiled its new look uniforms for ground and inflight crew, created by Italian fashion designer and dressmaker Alberta Ferretti.
The new threads were unveiled at the start of Milan Men’s Fashion Week, with both the male and female uniforms being made from “seasonless lightweight fine gauge blue wool”, with design elements including satin gold buttons engraved with the letter “A”.
Female jackets are marked at the waist with a gros-gain ribbon in the tricolor of the Italian flag, with accessories including leather gloves and silk twill foulards and ties.
Commenting on the new uniforms Fabio Maria Lazzerini, the carrier’s chief commercial officer, said that the collaboration with Alberta Ferretti “bring prestige to Alitalia”.
“The new uniforms represent the work of thousands of coworkers and colleagues who perform the very crucial of ensuring that passengers experience unique and high quality travel every day. For this reason, we deem it necessary to guarantee the utmost comfort and well-being during their daily activities.”
The unveiling comes at uncertain time for the troubled Italian flag carrier. Alitalia entered insolvency proceedings last year, and the Italian government is in the process of trying to sell the carrier, having recently extended the deadline for the sale until the end of October.