Currently accepting reservations from September 21, Proper Hospitality is due to open its first hotel in San Francisco this summer.
From the people behind Avalon Hotels (in Beverly Hills and Palm Springs), the 131-room hotel follows the launch of Hollywood Proper Residences in Columbia Square – the redevelopment of the historic CBS studios – in Los Angeles last year.
Taking over a flatiron building on the corner of 7th and Market Street, four blocks from the San Francisco Museum of Modern Art and the Yerba Buena Gardens, the hotel will feature interiors by Kelly Wearstler behind its restored façade.
Standard room categories range from Deluxe Queen / King to Premier Suites at the pointy end of the building, while Bunk Rooms offer a more affordable option. They come with bold patterned wallpaper in clashing prints, Aireloom mattresses, Vifa speakers, complimentary WiFi and in-room tablets, as well as Aesop amenities in the bathrooms.
The Proper App gives access to the hotel’s concierge, and the ability to ‘order room service or arrange a private flight – and everything in between’. Rates over the weekend in late September start at about $330 for a Bunk Room while a Premier Suite comes in just under $700.
Full details of food and beverage at the hotel are still to come, but chef Jason Franey will oversee ‘four distinctive concepts’, while cocktail consultants Josh Harris and Morgan Schick will keep guests hydrated.
The rooftop terrace, ‘inspired by the natural beauty and decorative living environments of the Viennese Secession art movement’, spreads over 3,400 square feet and encompasses a lounge and garden with views over the city.
There is also a fitness centre and complimentary Shinola bikes are available for those ready to take on San Francisco’s famously steep streets.
Additional hotels are coming in the next few years to Austin (in a new, 32-story high-rise with 244 rooms and 99 residences), Downtown LA (in the former LA Press Club on Broadway and 11th, with rooftop bar, restaurant and pool) and Santa Monica (with 271 rooms, combining an existing building with new construction a few blocks from the ocean).
Paul J. DeVries