IHG announces raft of brand enhancements

23 Jun 2017 by Mark Caswell
Holiday Inn Express Express Start breakfast bar

Intercontinental Hotels Group (IHG) has announced a number of design and F&B enhancements across its Holiday Inn, Holiday Inn Express and Staybridge Suites brands.

The brand updates were unveiled at the group’s annual Americas Conference in Las Vegas, and include:

Holiday Inn Express

A new Express Start breakfast bar (pictured above) is to be launched at Holiday Inn Express properties, including a new oven system allowing the brand “to serve fresh egg and meat products each morning”.

The updated design will roll out to new hotels in the US and Canada from this summer, and to existing properties from the first quarter of 2018.

Holiday Inn

The brand is piloting a new restaurant concept which “capitalises on the growing trend in fast-casual service and features counter ordering, digital menus and food delivered to guests at their table”.

Holiday Inn is also in the process of rolling out its new H4 room design, with more than 100 scheduled to offer the product by the end of 2018. This week IHG announced that the H4 design would be expanded into hotel public spaces, “to create a more welcoming and open lobby perfect for social gatherings”.

Rendering of Staybridge Suites updated design

Staybridge Suites

The group’s extended stay brand has announced “a light touch design update for all guest rooms and public space with updated finishes, fabrics, flooring, furnishings, soft goods, fixtures and colour schemes intended to fit within existing layouts and furniture”.

The new design (rendering pictured above) will roll out to hotels from this month, and will be followed by “a more comprehensive update to the interior design solutions over the next 18 months”.

Earlier this week IHG revealed plans for a new midscale brand, under the working name of Project Horizon, which will launch in 2018, initially in the US, with a price point “about $10-15 less than IHG’s … Holiday Inn Express brand”.

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