Singapore Airlines new websiteBack to Forum
AnonymousGuest22 May 2011
The site appears to be down altogether.
“Dear Valued Customer,
We are currently experiencing some technical difficulties on singaporeair.com, and are working to rectify the problem. The website will be down from 1am to 1:30am Singapore Time (5pm to 5:30pm GMT).
You may wish to contact your local Singapore Airlines office should you require urgent assistance.
Your understanding is much appreciated, and we apologize for any inconvenience caused.
Singapore Airlines”22 May 2011
Awful is an understatement. It’s a litany of technical and basic user experience/user interface issues, and a demonstration that the team responsible for the site doesn’t have a suitably rigorous testing and user evaluation regime.
The crowds at Milepoint and Australian Frequent Flyer have already picked it apart, from credit card failures, booking abilities, incomplete features, major SEO and search features… and the list goes on.
SQ need to be shot for this site. It’s one of the key planks in getting bums on seats, and they managed to make a complete hash of it.23 May 2011
I wholeheartedly concur with the comments on the inconvenience of SIngapore Airlines’ new website. It is also unattractive: the colour scheme is terrible, the italicised font and the huge calendar that appears on the front page deter me from wanting to use anything on the website.
There is nothing elegant and it is not comparable to the standards I expect of Singapore Airlines. To me, the website looks cheap and is much worse than any budget airline’s website (e.g. Jetstar). It is a dog’s breakfast in terms of layout and functionality, and Singapore Airlines has to either revert back to its original website design or redesign it altogether.23 May 2011
Eugene/thewinchester – you are both spot on with your feedback.
To make it worse they recently released a new phone app though the Android Market place and that too is dire. All the reviews on the app were completely negative too.23 May 2011
I have just vented my spleen on the feedback service on their website in hope that they do something to rectify the situation. Below is an extract of my feedback:
“I am deeply unimpressed and disappointed by the unsatisfactory design of Singapore Airlines’ new website.
I was expecting a professional and attractive website but instead, I was shocked by the cheap-looking and unprofessional design of the new website.
Not only is it difficult to use and hard to navigate (e.g. I sometimes cannot access my Krisflyer account or booking), the colour scheme and coordination is awkward, and the italicised font and the calendars on the main page are ugly and deter me from using the website. These are just a few of the problems amongst a myriad of others, which I will not expose. However, I am sure other persons will comment on those other problems in due course, if they have not done so already.
The website is a haemorrhage of colours and links which have been haphazardly meshed together to form a visually unappealing, distasteful, and bordering-on-embarrassing website that fails to reflect the standards I expect of Singapore Airlines. Such a website, in my view, has undermined the quality I perceive in Singapore Airlines.
It’s a dog breakfast – literally. No words can sufficiently and accurately describe the awfulness of the new website.
I request that Singapore Airlines immediately revert back to their old website design or redesign it altogether. If something is not done to rectify this disaster, then I am sure that this will damage the Singapore Airlines brand.
The current website is simply unacceptable and will be a huge factor motivating me not to book airfares on the Singapore Airlines website, but on other more user-friendly websites, which look far more professional, such as Qantas, Emirates or Air New Zealand.”23 May 2011
I agree with others, the revamped website is awful, it looks like something designed in a primary school. I did however try out a test booking for LHR-SYD in F. Similar bookings have come in at around £9.5K since the introduction of the A380. I was pleasantly surprised, all sectors on the A380 came in at £6.7K while EK are £6.9K. That is a first since the A380 came on the scene. Do we think SQ are feeling the pinch? If so, not before time.23 May 2011
The old website was MUCH better. Now a lot of times I get error messages, certain pop up windows do not open up at all. To see the booking class is also way harder now then it used to be. What is the matter the progressive SQ takes a step back into the medieval ages?26 May 2011
I certainly have to agree with the above comments – definitely a backward step for me and now makes the use of their web site a chore. As they say – “if it ain’t broke, don’t fix it”. If only they improved it . . . . but this is painful at least and time consuming. Not easy on the eyes either . . . . sigh.26 May 2011