Art'otel London Hoxton to open on 24 April

23 Mar 2024 by Hannah Brandler
Art'otel London Hoxton concierge area (provided by W Communications)

The long-awaited Art’otel London Hoxton will finally open next month.

PPHE Hotel Group previously announced a March 2024 opening date, but has now stated that there will be a phased opening from 24 April.

Business Traveller first reported on plans for the hotel way back in 2008, and planning consent was granted by Hackney Council for an improved and final development scheme in 2019, with funding secured in 2020.

Located on Rivington Street at the junction with Old Street and Great Eastern Street, around five minutes’ walk from Old Street rail and Underground station, the hotel’s exterior features a cogwheel design conceived by Squire & Partners.

All 357 rooms will include “skyline views” and interiors will feature works by urban artist D*Face, while two original Banksy artworks will also be on public display. Next month will also see the opening of the ground and first floor dining venues The Brush, an all-day cafe, and the Lounge & Cocktail Bar with an outdoor terrace.

On the leisure side, guests will be able to enjoy facilities such as an indoor swimming pool, sauna, steam room and gym.

Guests will have to wait slightly longer for some of the hotel’s additional facilities. The 25th floor destination restaurant will launch later in the year, complete with outdoor terraces offering panoramic views of London, while summer will see the opening of various flexible event spaces with capacity for up to 300 guests – including a 60-seat auditorium.

A skyline gym on the 26th floor will also open this summer, as well as a spa with four treatment rooms and products from organic skincare brand Proverb.

Art'otel London Hoxton Art Room (Copyright Matthew Shaw )

Guests can also expect a busy cultural and artistic programme (known as art’beat) with art, music, fashion and wellness events. The hotel’s 135 sqm art gallery, open to guests and the public alike, will host exclusive works from D*Face, as well as local and emerging artists – plus revolving curated exhibitions throughout the year.

Art’otel says that this will include opportunities for both up and coming and established artists to create and exhibit works on site.

Room rates will start at an introductory rate of £329 per night for the best flexible rate.

Art’otel London Hoxton will join the Art’otel London Battersea Power Station as the second UK property under the brand.

Existing Art’otel locations include Amsterdam, Berlin, Cologne and Zagreb, with a 99-room Rome property also set to open in 2024.

For our comprehensive round-up of new and upcoming hotels in London, see:

Forthcoming London hotels

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The cover of the Business Traveller April 2024 edition
The cover of the Business Traveller April 2024 edition
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