European hospitality group NUMA has announced plans for its first UK property.
The existing Bedford Corner Hotel close to London’s Tottenham Court Road and Goodge Street stations is being rebranded as NUMA Bloom.
The hotel is housed within a Georgian building on Bailey Street, and features 86 rooms, as well as a co-working space and artisan bakery Gail’s.
NUMA said the property will be upgraded to integrate its signature technologies allowing guests to use their smartphones to check in and out, open room doors and communicate with the 24-hour digital guest service team.
Berlin-based NUMA currently operates more than 5,850 units across properties in Germany, Spain, Italy, Austria, Netherlands, the Czech Republic, Belgium, Norway, Switzerland and Denmark.
The group has partnered with New World Hospitality Group on the London opening, and is also targeting further UK properties in locations including Brighton, Manchester, Bristol, Belfast, Edinburgh and Glasgow.
Commenting on the news Philipp Rohweder, director real estate of the NUMA Group, said:
“We are thrilled to announce our expansion into the UK and our first property in London. As Europe’s most popular tourist destination and with a population of almost nine million, this cosmopolitan city could not be a better fit for the NUMA success model.
“With the launch in London Bloomsbury, we have taken another decisive step towards being present in all European metropolises.”
For our comprehensive guide to hotels which have opened in London in the last the couple of years, click here, and for our look at forthcoming properties in the UK capital, see:
