Thai Airways has unveiled its new uniform for female cabin crew, which will officially launch on 1 January, 2024.
The Thai Ruean Ton, the Thai national dress, has been worn by Thai flight attendants for over six decades, but now has a sustainable spin.
The revamped uniform is weaved with synthetic thread made from recycled materials and Thai silk, with the airline describing the new outfit as a “combination of the national identity and sustainable development” at a press conference earlier this week.
The new initiative is part of the airline’s Zero Waste Living project, which consists of three pillars – from planes to planet, from waste to wealth, and from purple to purpose.
Thai Airways isn’t the first airline to explore sustainability with regards to its cabin crew uniform. Earlier this year Finnair revealed that it is giving old uniforms a new lease of life by both recycling and upcycling the clothing into garden furniture.
Air New Zealand, meanwhile, has also incorporated textile recycling into the brief for its new uniform design, with the team also researching end of life solutions for the existing uniform in order to divert waste from landfill.