Broadwick Soho opens in London’s West End

16 Nov 2023 by Mark Caswell
Broadwick Soho (image supplied by Purple PR)

Luxury townhouse-style hotel Broadwick Soho has opened on the corner of Broadwick Street and Berwick Street in London’s West End.

Business Traveller first reported on plans for the Martin Brudnizki-designed property in 2020, and the hotel has now opened its doors with 57 rooms starting from £595 per night including breakfast.

Design has been inspired by the former Mon Ami hotel in Bournemouth, where the property owner Noel Hayden spent his childhood years, and incorporates several themes “from Jazz Age opulence to travels around Italy, with a dash of English eccentricity and a sprinkling of Disco fabulousness”.

Broadwick Soho (image supplied by Purple PR)

Features include signature lower-ground floor Italian restaurant Dear Jackie (inspired by Noel’s mother) and its street-level sister Bar Jackie, as well as an eighth floor private dining room seating up to 24 guests, and resident-only lounge The Nook with fireplace and vinyl player.

Meanwhile rooftop dining bar Flute (Broadwick Street was apparently home to a noted flute-maker) features an onyx-topped central bar and wraparound terrace.

The hotel also houses an eclectic mix of artwork, with pieces by names including Francis Bacon, Bridget Riley, Andy Warhol, William Turnbull, Faye Wei Wei and Casey Moore.

Broadwick Soho (image supplied by Purple PR)

The property is located around five minutes’ walk from the Tottenham Court Road stop on the Elizabeth Line, and about ten minutes’ walk from both Piccadilly Circus and Leicester Square Underground stations.

For our comprehensive round-up of new and upcoming hotels in London, see:

New and upcoming hotels in London

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