Plans have been unveiled for the first London hotel designed by Martin Brudnizki.
Scheduled to open in early 2022, the Broadwick Soho is described as “your eccentric godmother’s Soho townhouse”, with Brudnizki taking inspiration “from the gritty glamour, but also eclectic and diverse history of Soho”.
Situated on the corner of Broadwick Street and Berwick Street, the hotel will offer 57 “residential-feeling” rooms including a penthouse and nine suites, with “many rooms offering private balconies overlooking the bustling streets”.
The hotel’s food and beverage concepts will be operated in partnership with Jamie Poulton and chef Ed Baines, founders of Randall and Aubin on nearby Brewer Street.
There will be a street level Italian restaurant with terrace, and a rooftop cocktail bar with wrap around terrace.
Rates at the Broadwick Soho will start from £350 per night.
Swedish-born architect Martin Brudnizki is famous for his interior designs of restaurants, bars, hotels and private clubs, with previous projects including The Ivy, Sexy Fish and Annabel’s, as well as areas of the newly-opened Four Seasons Madrid.
Brudnizki also designed the interiors of the University Arms hotel in Cambridge (part of Marriott’s Autograph Collection) which was reviewed by Business Traveller last year.