Recently launched hospitality management company Kinsfolk & Co has unveiled details of its first property.
Kinsfolk is headed up by founder and CEO Paul Brackley, who was previously managing director of The Beaumont Hotel in Mayfair and general manager of the Shangri-La at The Shard London.
Earlier this year the group announced plans to open three luxury boutique hotels – two of them in central London and one in an as yet undisclosed European location.
Kinsfolk & Co to open hotels in London’s Fitzrovia and Westminster
It has now been confirmed that the first London hotel will open in winter 2024 at 50 Newman Street in Fitzrovia.
The Newman will feature 81 rooms and suites – some with private balconies – as well as a European brasserie, cocktail bar, a spa with hot and cold experience cabins, an active salt therapy room and a hydrotherapy pool, and two private event and dining rooms.
The hotel is being designed by Pernille Lind and Richy Almond of Lind + Almond, and will include nods to “the area’s inspiring character and characters, such as Nancy Cunard, once Fitzrovia’s bohemian queen, whose iconic bangles and polka dots subtly permeate the design narrative”.
Business Traveller understands that the property is a new-build, as planning permission was granted back in 2018 to demolish and redevelop 50-57 Newman Street into a hotel.
Commenting on the news Paul Brackley, founder and CEO of Kinsfolk & Co, said:
“We are delighted to announce The Newman as our first hotel, here in Fitzrovia, where Kinsfolk & Co began. The Newman will be a grown-up and elevated but fun experience, where people can enjoy thoughtful excellence across design, service, food, and wellness – all sewn seamlessly into Fitzrovian life.”
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