Air New Zealand has begun the process to find its next uniform designer, set to be rolled out in 2025.
The flag carrier’s uniforms designed by Dame Trelise Cooper have been in use for the past 12 years, but the airline now has plans to introduce a new “future-focused” design that embraces sustainability.
“We are looking to create a design that reflects not only Air New Zealand but Aotearoa of today and the future”, states the brief.
The airline will be enlisting a new designer from New Zealand later this year, with new outfits set to be introduced for over 5,000 staff, including pilots, flight attendants and ground staff, all of whom will provide feedback throughout the process.
Air NZ has also incorporated textile recycling into the brief for the design, with the team also researching end of life solutions for the existing uniform in order to divert waste from landfill.
Air New Zealand chief customer and sales officer Leanne Geraghty said:
“After 12 years with our current designs, it’s time to revisit and refresh our uniforms to ensure they continue to be a perfect fit for our people and align with our recently announced future cabin experience.
“Alongside our Koru, the Air New Zealand uniform is one of our most important brand assets and is recognised around the world. It is often the first visual representation of New Zealand people travelling to our country see and something that drives immense pride for our people and New Zealanders. It’s important that we continue to ensure our uniform accurately reflects our business, our people, and our country.
“Most importantly, we’ll be working to ensure the uniform reflects the diverse requirements of our people. A lot has changed since our last uniform update in 2011 and we want to ensure they continue to meet the needs of our teams.”
Expressions of interest (EOI) close on May 14, with selected designers invited to be part of a pitch process.