Vietnam’s Fusion Hotel Group has announced the launch of HIIVE Hotels.

Created for business travellers around industrial and logistics hubs, the August opening of HIIVE Binh Duong marks the brand’s Southeast Asia debut.

The 172-room hotel – HIIVE Binh Duong – is located in the Vietnam Singapore Industrial Park 1 (VSIP 1) in Thuan An, Binh Duong.

The hotel is near an Aeon Mall, Song Be Golf Resort, and just an hour away from Ho Chi Minh City’s international airport.

HIIVE Binh Duong features spacious rooms for longer stays, flexible meeting rooms, co-working spaces, an all-day dining restaurant, a sports bar, a golf simulator, a 24-hour fitness center, and guest laundry facilities on every floor.

“There has been a steady increase of foreign investment and business travel into Vietnam, with Binh Duong quickly emerging as a main manufacturing hub located just outside Ho Chi Minh City,” said Christopher Hur, president of Lodgis Hospitality, the parent company of Fusion.

“The strong growth in business travel and demand for international standards of service and accommodation makes HIIVE an ideal offering. We look to establish HIIVE as the preferred hotel for today’s regional business traveler.”

The common areas of this 11-floor property are designed with a stylish industrial vibe, while rooms use softer and more neutral tones.

“In an era when the boundaries between work and play have become blurred, we wanted to create spaces that satisfy these two needs,” stated Peter Meyer, CEO of Lodgis and Fusion Hotel Group.

The hotel’s three meeting rooms feature whiteboard walls, flexible room layouts, and modern audio-visual technology. Meeting spaces vary in size with the ability to host small groups with up to 100 people in the largest room. Co-working spaces range from intimate areas for quiet focus to communal spaces that encourage guest mingling.

Guests can opt to explore regional Vietnamese dishes at Zest Restaurant or the Dzo Dzo Sports Bar featuring large flat-screen TVs, a billiards table, dart board, and a selection of craft beers, cocktails, and bar snacks.

Five room categories are on offer at the hotel. The entry category, Superior, is 26m2 and features a plush king-size bed, an en-suite bathroom, and a dedicated working space. The Deluxe category at 38m2, makes up the majority of the rooms available and includes a living area. The Premium Deluxe version features a bathtub and private balcony. The Suites are 50m2 and come with a fully equipped kitchenette and a living room space.

A second hotel, HIIVE Binh Duong New City (VSIP 2), is planned to open in early 2024.

Room rates at HIIVE Binh Duong start at US$85 a night.