Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has entered a loyalty partnership with luxury cruise line Regent Seven Seas Cruises.

Following a relaunch of GHA’s loyalty programme in 2021, GHA DISCOVERY members have been able to earn Discovery Dollars (D$1 equal to US$1) on stays at over 800 properties across 100 countries.

Now, GHA loyalty members will be able to earn between D$750 and D$2,500 for every Regent cruise reservation made, and will be able to redeem those benefits at any property within the GHA portfolio.

GHA DISCOVERY members who reserve a Regent cruise will also automatically be fast-tracked to Titanium status, which provides a number of additional benefits such as double room upgrades, special amenities, early check-in, and late checkout. Passengers will also receive a special welcome gift of champagne and chocolates on their cruise.

GHA CEO Chris Hartley said: “The partnership with Regent Seven Seas Cruises underlines our strategy to focus on partnerships that strengthen our position as the world’s largest alliance of independent hotel brands, with an innovative loyalty program at its heart. This paves the way for continued growth in 2023 and beyond as we look to expand our travel ecosystem with like-minded partners for mutual gain.”

To celebrate the launch of this partnership, GHA DISCOVERY members can collect triple rewards of up to D$7,500 on cruises booked by 30 September, 2023, departing on or before 31 December 2023.

Additionally, those who sign up to The Club by Business Traveller will receive a year’s complimentary platinum membership in GHA DISCOVERY. Find out more here

GHA’s brands currently include Anantara, Araiya, Avani, Campbell Gray, Capella, Corinthia, Discovery Destinations, Divani, Doyle, Elewana, Fauchon, GLO, JA Resorts, Kempinski, Leela, Lungarno, Marco Polo, Mysk, NH Hotels, NH Collection, nhow, Niccolo, Nikki Beach, NUO, Oaks, Outrigger, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, The Set Collection, Shaza, Sukhothai, Sun International, Tivoli, Ultratravel Collection and Viceroy.