Accor has announced plans for the first property in Georgia under the group’s extended stay Novotel Living brand.

The new-build Novotel Living Batumi will be located on Iberia Street within walking distance of a private beach, and will feature 319 apartments with kitchen, as well as a rooftop infinity pool and restaurant.

The property is scheduled to open in 2025, and will also offer a spa with a further swimming pool and fitness centre, as well as meeting and events space.

Accor launched the Novotel Living brand in 2019 alongside the similarly focused Pullman Living, with the group stating at the time that they were “born from two of the group’s most popular hotel brands and will feature many of the services and design elements that have seen the Novotel and Pullman brands become so successful”.

It comes at a time when major hotel group’s are increasingly focusing on the extended stay market, with Marriott, Hilton, Hyatt and Wyndham all launching new concepts in the last 12 months.

Marriott launches “affordable midscale extended stay brand”

Commenting on the news Alexis Delaroff, chief operating officer of Accor New East Europe, said:

“We are proud to introduce Novotel Living in Batumi offering extended stay services with the high standards of an international brand to our guests wishing to experience longer stays, while feeling at home wherever they are in the world.

“Batumi is the heart of the Georgian Adjara, a modern resort with mild subtropical climate and rapidly growing tourist infrastructure. It has potential to become a perfect venue for international tourism, business and sport events.

“We are confident that Novotel Living Batumi, equipped with everything necessary for a comfortable stay, will become popular among international guests and local residents thanks to its warm and homely atmosphere in such a picturesque place.”

Earlier this month UAE-headquartered hotel group Rotana also announced plans for a 600-room, five-star property in Batumi.

Rotana to open 600-key property in Georgia