Accor has released details of its revamped ALL PLUS subscription cards, which will take effect from March 22.
Previously known as the ibis BUSINESS and BUSINESS PLUS frequent traveller cards, the ALL PLUS ibis and ALL PLUS Voyageur cards feature a number of new features.
Going forward ALL PLUS ibis cardholders will get a fixed 15 per cent discount on ibis, ibis Styles and ibis budget room rates “based on the best public price of the day” instead of the current 5 per cent off non-flexible rates and 10 per cent off flexible rates. This discount applies to the member’s room and a second room on the booking.
In addition they will receive a bonus of ten Status Nights to help towards reaching the next tier level in the ALL programme. This is however effectively a downgrade on the current ibis BUSINESS card, which offers Gold status for the duration of the cardholder’s subscription.
Members also benefit from guaranteed room availability up to two days before arrival (previously three days), but this will no longer be available in conjunction with the rate discount.
Note also that the 10 per cent discount in ibis and ibis Styles bars and restaurants will no longer apply, but the above 15 per cent discount will apply to dining expenses when these are booked together with the room.
Meanwhile ALL PLUS Voyageur cardholders will receive a 20 per cent discount on best public rates at ten luxury and premium Accor brands (Sofitel, SO/, Sofitel LEGEND, MGallery, 21C Museums Hotels, Mondrian, Pullman, Mövenpick, Grand Mercure and The Sebel), and 15 per cent off rates at nine midscale and economy brands (Novotel, Mercure, Adagio, Tribe, ibis Styles, ibis, Adagio Access, greet and ibis budget).
In addition they will receive a bonus of 20 Status Nights, as well as the same guaranteed room availability up to two days before arrival, and 15 or 20 per cent off dining expenses when they are booked in conjunction with the room.
Note that Accor says the two cards can be taken out in tandem, with subscribers receiving both Status Nights bonuses and therefore attaining Gold status (30-night requirement) within the ALL programme.
The current ibis BUSINESS card (still being advertised on the Accor website) costs €90 per year, while the BUSINESS PLUS card costs €170 per year.
Business Traveller has been advised that the price of the new ALL PLUS ibis and ALL PLUS Voyageur cards will be €99 and €199 per year respectively – “slightly higher than previous cards as ALL PLUS provides improved discounts and benefits”.
Accor said that the applicable discounts and benefits would initially be valid at nearly 4,000 hotels in 100 countries, adding that “the Asia Pacific and India Accor Plus cards will both continue their growth trajectory and be rebranded within the ALL PLUS Family in 2024”.
The group said that it expected Europe to be the market with the greatest level of uptake for the revamped cards, followed by Brazil, and added that it had taken the decision to remove “business” from the cards’ names in order to reposition them as a ‘bleisure’ proposition.
Accor said that on average the cards pay for themselves starting from six nights of stays per year, and the group expects a 50/50 mix between business and leisure customers taking up the cards.
Commenting on the news Maxime Gareau, vice president global membership subscription, said:
“After ten years of existence, it was time for paid BUSINESS cards to embrace the bleisure and ‘work from anywhere’ growing trends.
“Simpler, stronger and better embedded with the core loyalty programme, ALL PLUS provides companies of all size, friends, couples and families the best way to enjoy 4,000 properties across 100 countries.”
